Bold Moves - Modern British Designers

Exciting, experimental, eclectic, edgy - British Fashion. The Queen's country keeps the fashion world wanting more with Britain's best designers at the forefront of international design awards. European fashion houses have always favoured bold colours, crazy prints and tricky silhouettes, however now the Brits are definitely in the ring. Vivienne Westwood is renowned for her sassiness and outlandishly clever creations, however even traditional brands like classic favourites Burberry and Mulberry are turning up the trendy with new colour palettes and modern designs. Inspired by young A listers like Alexa Chung, Sienna Miller, Emma Watson and Lily Donaldson, British designers are rejuvenating traditional fashion houses, updating classic styles, launching new brands with unique looks. A perfect example being Alexander McQueen, who before his untimely passing was arguably the most innovative British designer in history, his remarkably adventurous creations drawing incredible international acclaim by celebrities and fashion critics for over a decade. If you're bored of the traditional but like classic twist, timeless favourites like the classic quilted Mulberry chain bag in a startling shade of purple, or a smart Ted Baker polo in a blinding blue are examples of the tasty offerings from Britain's famous labels. The place to get your hands on these bold pieces - Mayfair. Mayfair houses the best collection of British designer boutiques and showrooms you'll find. The stores beckon to every fashion lover with their old style shop fronts and classic architecture. British A listers from Kate Moss to Victoria Beckham grace Mayfair, scouring the stores for t exciting pieces, eating at the lovely cafes or drinking at one of Mayfair hotels. Lavish entranceways and opulent bars decorate the numerous hotels in Mayfair and are well worth a visit during your shopping experience. Must see British boutiques in the area include, but are not limited to: Mulberry, Luella, Stella McCartney, Karen Millen, Paul Smith etc. etc. For the finest array of British design talent, Mayfair is the place.